Ideas for new locations

We have taken photos of the winter market in Nottingham City Centre because we would like to film here as one of our memories. We will film at night because it is less busy at night and the darkness will bring out the christmas lights around the stalls and we could create effects from these lights. 

 These photos are of Emma's living room and we feel that this would be a good location for another memory. We will film the couple opening up presents and one will be the camera (one of the props). We think that this room is traditional and it will go with our vintage theme in the video. It is also decorated with decorations and a tree so it will make it obvious to the viewer that it is meant to be christmas.

CD Cover Ideas

We decided to develop our ideas for our CD cover as we were adjusting our idea for our music video and we also weren't happy with our first digipak idea. 

For the front cover we looked at other artist's CD covers such as Ellie Goulding and we found that most of the CD covers were closeups of the artists. We liked Ellie Goulding's CD cover because of the wind swept hair look and we sketched an idea of this for our CD cover. We also sketched ideas of closeups of Joy and you see her guitar in the background. Another idea was to have a table with a teacup and a cake on it to relate to one of the songs on the album called 'Cake & Tea' and we wanted to follow the cafe theme.

We still had the cafe themed idea in our heads, so for the back cover we wanted a table with a tea cup or maybe some of the props on the back and then have the track list either at the side of these objects going down the table or over all of the image still going down the table.

One idea for the inside cover was to have a table with fallen rose petals on it but when we put the picture in black and white in photoshop, we didn't like this idea as it didn't convey the themes of loss, love and memory and it also didn't look very much like rose petals. 

We explored using the petals on the table on photoshop but didn't like this so we tried using a cup of tea  from above as this relates to the cafe theme and is also in the music video and it relates to her song 'Cake & Tea'. This is a tested version just to see what the image would look like so we will take the picture in the cafe thinking about the composition and lighting more professionally. This image could either be for the inside cover or maybe for the CD.

We tested out some of our ideas in photoshop from our sketches and tried to make the front and back cover look professional and similar to what we have in mind for our proper one. We used a closeup of joy that we took on our first shoot and we used this because it has her guitar in the background too. We added a lens blur in the background to make Joy stand out more and we put the text on top of the image to see what it would look like. We will take a photo of Joy looking at the camera and take a photo of Joy with a slight wind swept hair look to let the viewer engage with Joy more. 

We used a photo we had of the items on the table for the back cover so that we can see what our objects on the table looks like as a back cover. We added a lens blur to the background of the table so that the objects stand out to the viewer and then we put the track list on top and we liked the look of this. However, we will take a more professional photo and more thought about photo for this back cover and we can think about what objects we use and the composition of the photo so that the track list looks good with the objects.

First Video Edit

Here is our first music video edit. We felt it went quite well for many reasons such as; lack of continuity errors, consistent storyline, ranges of shots and angles & a good final colour correction.

However, there were a few problems with the final edit. We showed this video to multiple friends, classmates & teachers and this was the feedback they gave us:

-  Too much rack focusing

- Handheld effect was shaky at parts

- Emotions from actors were hard to get across

- Storyline was predicted, half way through

-It needs more footage of the couple in love together and then more of the actress upset

We have taken this feedback into consideration and we will film lots of close-ups of our performer so that we can engage the viewer with her and also to convey her emotion throughout the song. We will then work on our narrative and we will make sure that we capture lots of footage of our actors and clearly show their emotions and portray the themes and moods that we want in our video. We are also going to reduce the amount of rack focusing so that our video will look more professional and also we will be able to  highlight the important parts in our video from the use of this focusing.

Feedback

1. Shoot performace of Joy in the Cafe - let us clearly see her singing - shots of her looking into the camera as well as away - film her singing the entire song - direct her in terms of looks/emotions in relation to particular lyrics. Remember it is Joy's song she needs to connect to the emotions of the song as well as the female singer

Get in close - but still - tripod!

2. Then show me this before you go and do the narrative (you can obviously plan for this) - connect the props in the cafe to the memories - what are you going to show about their relationship? why am I going to care - make it emotive! its a sad song - let's see their facial expressions - get in close - again steady shots



I am trying to find one that is more folk/female singer songwriter - if I find something I will post it on here for you










Think about the portrayal of the relationship (ups and downs)  and the use of the camera as a prop

Third Day Of Filming

We filmed our final scenes for the music video on 11th November. The scenes we had to film were the final scenes for the Jam Cafe (the first meeting scene) & the "date" scene which we filmed at Wollaton Park - along with going back to the present day where our actress leaves the prop at the final location.

We felt filming went very well and we didn't encounter many problems at all. We were originally going to film inside Jam Cafe, but wanted to do something different with the setting so we filmed outside of it where the actor gives the actress the rose prop.

These scenes were very quick to film and the actors performed very well together - and had a good realistic chemistry. Furthermore, we also got lots of different shots and angles so we had lots of footage to use when editing.

On the same day, we went to Wollaton Park where we filmed the "date scene". We went to a secluded part of the park and filmed scenes of the actors together, laughing, having a good time, etc. We thought these scenes went really well as the actors worked really well together.
The final scene was the actress putting the camera prop back at the place where they had this date and that was a wrap!

Overall the shots looked great and we felt everything went very well. We have started the editing process and will soon see if we need to reshoot anything for reasons such as people in the far background of some of the Wollaton Park shots and a very small costume change which we will see will affect the continuity a lot.

We also made sure the weather was okay for filming too, by going onto BBC and checking the 5 day forecast. Luckily, it was a cloudy day so the sun wasn't bright and blaring - so instead it was diffused by the clouds, giving a nice natural and even light.

How We Designed The Website

Firstly, we used a very basic template to create our Wix website design. It simply incorporated the top bar with "Home", "About", etc (but we changed the names of those links). It had the main black box but we changed the opacity so you can see through it, which we thought was a lot more professional and sleek looking. As for fonts and text colours, we decided that completely ourselves. The main photo had one there which was a lot smaller, but we decided to have a large photo of Joy at the top, which will scroll down to the main info on the website - to catch the audiences attention straight away.

Here is the original template we used - which we modified completely in terms of colour, positioning, effects, information, etc.

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The original website design was very short and small. Although a lot of information was already there, for example "New Video", "New Album", "Events" & "Music" - we thought we could incorporate more headings for the home page because research from other websites indicated there should be other sections like News, Photos etc. We also added links such as YouTube, iTunes & Amazon which are linked to Joys pages for each. 

We were happy with this first design but felt more could be added. We added Joys Facebook, Twitter & YouTube links to the bottom bar of the page as well so people can find her social networking sites. Some problems that we encountered were that because the main box was over the actors body, it took away from what the photo was. Another problem was that because the image was so large it made the page wider so people on screens larger than 13" would have a scroller going across which can be quite distracting and seem unprofessional. 

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For the main photo at the top, there were quite a few steps to creating the final image. Firstly, the lens we used to take the photo wasn't a very wide aperture, so we didn't have the nice blur in the background so we had to create it artificially using the "Lens Blur" filter in photoshop.

In order to make sure the main photo of Joy wasn't blurred, I had to use photoshops magnetic lasso tool to cut around Joy. I also added a feather of 2 pixels so everything flowed with the background. Another feature we added was a brightness/contrast feature because the shadows were a bit harsh in Joys face - so using photoshop we put the brightness up so make it look more even in her face.

The final step was to add a gradient to the sides of the image. This was done so on the website it looked like it was part of the white background as apposed to a static image at the top of the page. By adding a linear white colour gradient in photoshop, it enabled us to have this great looking effect.

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With the edits we thought of, this is the first concept we came up with. Firstly, we made the overall image a lot smaller so the page didn't scroll horizontally. Also, we moved the main box with the information further down the page so it didn't clash with the main photo.

By moving the main box further down it meant we could make it longer in order to add more information. For example, we now could add a second video to the page to promote more of Joys videos. We also had a larger space for more events and could make the "New Album" photo slightly larger so it is a main focus. Another thing we could now do is make the Soundcloud music player larger so the viewer can see what song is being played and how long it is. The problem with the website at this stage is that we have a lot of space left at the bottom, right hand side.

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At this point, we decided after lots of research we could add a "News" section to the website, but the problem with Wix.com is that we couldn't have lots of text in a scrollbar which was quite annoying so we had to think of an alternative. Another problem we encountered here was that we felt everything was a bit squashed and needed a bit more space.

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Firstly, we moved the box to the left hand side to fit with the edge of the photo and the plan was that we were going to have images of Joy along the side.

Instead of using the text for the news, after searching through Wix.com - we found that you could add a Twitter widget which meant we can connect it to Joys twitter page so she can post what she needs to and people can follow her.

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At this point, we needed to edit the photos to fit on the side on the page. We did it in the same way as the main photo was done. We aded a gradient around the sides of the image so it flows with the white background but we felt we could do something different with it.

We felt that by turning the images black and white in photoshop, it is something a bit different and with the way the photos were taken with the shadows, it looked really professional.

The final product looked like the image below. We thought it looked very professional and worked very well. We tried different sizes of each image and in different places but we felt keeping them the same size and under each other gave a much better effect.

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At this point, we felt we could change the website even more. After looking at other websites we thought that having the only two photos at the side is a bit strange and could be incorporated into the main information box itself. Another idea which we are currently looking into is maybe putting a Flickr slideshow in which goes vertically down the page. We feel that will be much better because it can hold lots more images and would gain us extra marks. With the box bigger, it means we have more space to use for other sections if needed. We also moved the overall box down because it was cutting a part of the guitar off, and we made the box horizontally larger so it was aligned with the edges of the main photo at the top of the page.

We would ideally like to add a Flickr widget vertically down the side with the photos. We feel with that, it'll look very professional and will finish it all off.

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We added a different slideshow to the side of the page, using Wixs' "Flickr" widget, however it didn't look professional, took up most of the space and the widget itself didn't work with custom photos so it was unusable.

However, we came up with a different idea, by making a vertical slideshow of images we can upload ourselves (as seen in the photo below), it also meant we had space for one more section which we will decide what it can be after more research into other websites. This slideshow looks more professional and can store much more images. The user settings for example speed of the slide show and automatic sliding is also a great feature!

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We have updated the "Photos" section by adding photos of Joy from the pictures we took of her from the video shoot. We could also add captions to each photo to say where it was taken, etc.

We have also changed the "Other" section to "Contact" as after research some home pages have a contact form section to get in touch with the band/artist. We felt this was a great way to add some more communication with the audience along with the live twitter feed. We also updated the "Music" Soundcloud player with Joys official Soundcloud so it plays all of her songs.

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At this point, we feel that the website is very good, professional and has everything a Home page will need for an audience to find out more info about the artist along with promotional links for the music video and CD.

Shooting Dates

First shoot filmed: 13th October - Jam Cafe in Nottingham, filming Joy's performance and part of narrative. All 3 props - rose, camera, letter. Actors - Annie and Joy.

Second shoot filmed: 23rd October - Wollaton Cemetery, filmed part of narrative. Letter and Annie. Annie wears black clothing and has a black hair bobble.

Next filming: 3rd November - Wollaton Park, sunset, last scene. Camera, Annie and Eliot.

Next filming: 4th November - Jam Cafe, first memory narrative. Rose, Annie and Eliot.

CD Cover Design

Here is the cover we have designed for our artists CD. After doing a lot of research into similar genres CD covers, we felt this is the best interpretation. 

It's the first concept idea for it, but the general ideas are here. We wanted to do a lot of black and white so we used photos we took on the day of shooting and used them. We did some editing such as facial smoothness, blurring backgrounds, making a gradient round the edges of the photos and so on. 

For the front cover, we used a lot of white so we felt we had to contrast it by using black text. The handwritten font is also very much conventional with this Indie genre. For the photo used, we felt this was the best one we took of Joy and it looks very professional.

The back cover is the only image with colour being the red rose. We used this image we took because in the video it is one of the main props and we felt we needed it because it creates a theme of love and loss. We kept the back cover very simple like other CD covers were. We used the same font as the front cover and positioned the text in the middle. We also included the websites to find Joy at along with a bar code.

For the inside cover, we kept this extremely simple with only one photo of Joy outside the Jam Cafe. After looking at other similar genre conventions of CD covers, they all had one photo with minimal text. As for the CD itself, we used a victorian pattern gradient and just put our artists' name and album title.

Overall we think for a first effort, it looks visually pleasing and fits the website and all around theme very well. If we were to improve it, we could do something with the inside cover - maybe adding text.

We have used the ideas and effects from Jessie Ware's digipak because we liked how the contrast of the black and white overall creates a professional effect and makes the important text and photos stand out. 

We liked the use of the fade across the face of Jessie Ware in the front cover and we have used this fade effect on our photos. 

We also liked the layout of the front cover where the photo of the artist is centred and the title and album name is at the top and bottom of the page. We have used this idea for the layout of our front cover. 

For the CD, we wanted to keep it simple like the CD for Jessie Ware as this goes with the theme of the whole digipak because it is using the same contrasting colours and also the text stands out clearly. The text on the CD is the same font as the rest of the digipak to follow the theme and this is the same as the CD for Jessie Ware.

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We decided that having the rose behind the text was hiding it too much and it didn't bring out the colour of the rose which represents love. We decided to have the rose separate to the text of the song list as then we were able to bring out the colour and add effects such as an inner glow to make the rose look delicate and meaningful and also to give it a faded effect like we have for our photos.

We arranged the text of the song list at the side to look presentable on the page with the rose.

We also thought that we would add a bit more colour to the digipak so that it went well with the colours of the rose. We made our inside cover in colour because it has lots of different colours in this photo of Joy outside the Jam Cafe and this is where she performs so there are different feelings and moods associated with Joy and this location. We thought that having the colours in this photo would convey these moods and emotions.  

Website Design

Here is the initial idea of the website we would like to create. I have designed a basic idea using Photoshop CS6 and a few images from google and screen-grabs from our performers videos. However the main photo was taken by myself on our first day of filming.

With other website home page research done from other artists of the same genre, there were many of the same conventions for example the colour of the websites were bright but quite plain. For example Jessie Wares' homepage was plain white with a photo of her on it. I gained influence from this in order to create this first concept idea. The greys and whites are the general conventions for an Indie type website.

Another convention which is the same is the amount of images of the artist themselves. In all the websites we researched, they only had one big main image of themselves - usually at the top. So we went with this convention and put the main photo right at the top. Something to possibly edit in other concept ideas is maybe turning the main image black and white to fit the background better.

We have added an Upcoming Dates section for gigs for our artist. These will be links which can be taken to the website in order to buy tickets and get more information. As well as this we also added other sections like social networking which is incredibly important and these will also link to our artists' Twitter, Facebook, Tumblr & Youtube pages. In terms of news and updates, we have added to columns at the top which are the New Video and New Album. As we are promoting the music video we are creating, having that at the top is very important as well as the CD we are also promoting - which will have links to iTunes, HMV, Play which you can purchase it from. Other websites have exactly the same conventions for example Mumford and Sons' website have their latest album section at the top so people can purchase it and find out more information.

Overall, we are very happy with this first initial idea and will be critiquing it, in order for it to look the most professional and most informative for our target audiences.

Website Analysis & Research

There are many images of the band, some are set up photography photos, some are performance photos and some are photos that the band have taken themselves of each other to show their fans what they're really like. The title of the band's name is their signature font and and is in the top left corner with the banner following it. Their website is more about the promotion of them than their music so it doesn't really follow their genre of music. There are link to social networking sites such as Facebook, Twitter, Youtube, Google+ and MySpace. There are also options on the posts 

to either like them on Facebook or retweet the posts on twitter. This is a good way of promoting them. The colours of the website contrast each other as it has a light beige background with dark text to stand out to the reader. This also contrasts with the photos that are in colour and it makes you look at the photos of the band and this promotes them more. The posts and tweets are written as if the band have written it so that the fans feel like they are closer to the band than they actually are and this is good for promotion. There is an advertisement for the band's album to buy it on iTunes and this is appropriate to the target audience as it is promoting the band only.

 The website for Mumford & Sons doesn't have photos of the band apart from one photo of one of their album covers for advertisement. There are some logos at the bottom of the page which are companies and sponsors. It is different to a normal band website as it is about things that the band are interested in such as food, so it fits the genre. There is an option to like the band on Facebook at the bottom of the page and all of the links are appropriate and have the right amount of information. The colours are blue and white as the blue background contrasts the white boxes with blue writing in and this makes the writing clear and easy to read. The written content is more personal to the band as it is one of the members of the band talking about his cooking. This can help the fans to relate to the band more. There is an advertisement for an album of the band and also for a documentary and a dvd of the band and this is promotional so it is suitable for the target audience.

Jessie Ware's website has a big photo of herself filling up most of the page and this obviously promotes herself quite a lot. This also follows the genre of pop as their image is about themselves. She has links to websites such as Facebook, Twitter, YouTube and SoundCloud for promotion. The colours in this website are black and white like on her album and it conveys delicacy and elegance. The only written content on this website is the links and the artist's name at the top. The only advertisement is to buy her album on Amazon but this is suitable for the target audience.

This website for Ben Howard has his name in the same font and style as it is on his website, also there is two images and options to watch his music videos. This relates to his genre as it is more about his music than himself so he has videos and performance photos to promote his music instead of photos of just him to promote him. There are options to view the artist on Facebook, Twitter, MySpace and YouTube. The links at the top have enough information for a fan to find out. The colours are similar to the digipak so it relates. There is a section where he has written reasons why his week was good and reasons why it was bad and this helps the fans to relate to him and feel closer to him. Most of the website is taken up by his music videos and this constructs his image more as he is clearly trying to emphasise the importance of his music more than him. There is an advertisement to buy his album on iTunes and this is suitable for the target audience. 

There aren't any photos of the band or logos on the website but there is one of their music videos. Bombay Bicycle Club are acoustic so it is more about their music than themselves and this is shown from the lack of photos of them. There is an option to view the band on Twitter, YouTube and Facebook and the links they have are appropriate for a band website. The colours are black and white and this helps you to see the links and text because the colours contrast. The only written content is the links and the band's name and this keeps the website simple so that you can easily see what you went on the website to look for. There is an advertisement to buy their album and also there are links to go on amazon and iTunes to get their music, this is suitable for the target audience.

Target Audience Demographic Analysis Report

We have done a target audience demographic analysis report for our music video. This includes our target audience age, gender, subculture, audience build up, social class, sexuality & psychographics variables. Also shown is how we will target these and how we have come to the conclusions of our answers. Generally, we have talked about the themes of love, loss and acceptance and how they will affect our suggested target audiences.

Casting List & Locations

We have casted our actors already and have their details on our Casting Sheet. We have also sorted out the dates we need them for the shoots as well as our production checklist making sure we have got our equipment, props, booked locations and arrived meeting times.

We have also wrote our locations and the dates of filming in each location with transport methods to get to the locations. We have also got written down the equipment and props needed for each location making it easier to remember dates of filming and what we will need.

Advanced Portfolio Digipak Cover Research

The Script are an alternative group so their image isn't all about themselves, it's more about their music. On the front and back cover most of the space is taken up by hands and this relates to the music more than just showing the band. On the back cover it looks like the hands are praying and on the front cover it look like two different people holding hands so this could relate to love. The album is called 'Science & Faith' and this title is conveyed by the praying hands, symbolising faith and also on the cd there is a symbol that relates to science. On the album there are songs about love such as 'This = Love' and 'If You Ever Come Back' and this relates to the holding hands on the front cover , so this digipak relates to its songs and is very appropriate for the meaning of the songs and image of the band. Even though their image is more about their music, there is a photo of the group on the album case but this is to sell them to the audience as people would want to see what they look like and knowing who they are would help to promote them more. The theme of colours in the whole digipak is brown and gold colours with black to contrast it. The colours are similar to the hands and also the band are in a desert-like place in the photo of them and are all wearing black to contrast and this goes with the theme of the whole digipak. The band's name is at the top of the front cover and is in black to contrast the background colour of light brown, and it stands out enough for anyone to notice the album as theirs and this helps to promote the group. The hands on the front and back cover take up most of the space on these covers so therefore the hands are the main focus of this album as it relates to their songs. However, on the back cover the track list is in the corner and is quite small, it is not too hard to read the track list but it is not very obvious and it doesn't collide with the image of the praying hands so this would make the hands look better and stand out more. The font of the album title and the track list is the same and it is simple like the photos of the hands are simple. The font of the group's name is the same font as other albums and posters of them so it is like a signature font for the group and this helps to promote them.

The genre of Mumford & Sons is indie so their image is individual. In most indie digipaks they would be simple and convey the own artist's individual image and style. Mumford & Sons have used a plain white house with a shop window as their theme across the digipak and it is an individual building on the street as it stands out as being different to the other buildings next to it. Also the building is white and this relates to one of their songs 'White Blank Page'. The cd is also simple as it is plain black and the writing on the cd is white and this goes with the white house, so the digipak works well together. The composition on the photos look good as, in the inside cover, all of the people in the band are sitting in their own window and are shown to be as equally important as each other because not just one of the people in the photo stands out, you look at them all equally as a band. The title of the band and the album title are at the bottom of the front cover and are typed in black to contrast with the white behind it so that it stands out and you can clearly see the text. It is in the same font as the track list on the beach so the digipak goes well together, and the track list is in black and contrasted on a plain white background as is also easy to read. The band are portrayed as different and fun as you wouldn't usually see people all standing in an empty shop window looking like shop models and also you wouldn't see four people sat on different window sills playing instruments and this individuality helps to sell the band.

The genre of Jessie Ware is pop-soul so the image of the artist is more about them. The colours of this digipak are white and black and this keeps the digipak simple and this creates a theme to make the covers and the cd go together well. There is a photo of Jessie Ware on the front cover that fills up most of the cover and this conveys the image of herself and also promotes herself to the public as you can see what she looks like. Her look in this photo is quite smart and delicate and this reflects some of her songs 'Swan Song' and 'Sweet Talk' as these song titles represent delicacy and sweetness of a person. The font is the same for all of the text on the digipak and this keeps to the theme. The artist's name is on the front cover, the back cover and also on the cd and this promotes her more. The track list is in the centre of the back cover and contrasts the black background as it is in white font, it takes up most of the black box on the back cover so it is the main focus of the back cover.

 

Ben howard is also indie like Mumford & Sons so his image will be more about his music than himself and will be individual to his style. The digipak is quite simple as the front cover is of him under these, the back cover is plain white with black font to contrast it, and the cd is plain black with white font to contrast it. The front cover seems to be symbolising nature as the sea is natural and this relates to some of his songs 'Old Pine' and 'The Wolves'. The person in the sea is swimming downwards but has his head up and this relates to the song 'Keep Your Head Up'. The artist's name is on the top of the front cover and is in quite big font and this helps to promote the artist. The font of the track list, the cd text, the artist's name and the album name is all in the same font and this makes the digipak go well together. The artist's is portrayed as different and his own self as he is swimming in the sea on his own in his own world and enjoying his own company and this reflects on his songs and promoted his image and style of music more.

Bombay bicycle club are indie and acoustic so their image is more about their music than themselves. The images on the digipak symbolise the brain and the senses of people and this relates to some of their songs 'Your Eyes' 'Lights Out, Words Gone' and 'Fracture' as these song titles represent parts of the body. The plain blue background of the outside covers contrast the light colours on the people's heads and this makes the heads stand out so that they are the main focus of the digipak. The font of the album title and the track list are the same and they stand out more than the rest of the text as they are what is important to this album. There isn't any text on the inside cover or the cd, it is images what is meant to be the brain and senses and this relates with the theme of these senses. The band's name is in a small font but is centred at the top on the front cover so you cans see who's album it is but you don't focus on it as the importance is on the music more than the band. There also isn't any photos of what the band look like so they aren't promoted in this way. The style of the digipak seems to be of drawings of the senses in the body and this is different and indie like the genre is, and the band are promoted through their individuality.

On our digipak for the music video we are creating we would like to convey getting over someone in a relationship as this is what the song is about and we intend to show a girl getting over the death of her boyfriend in our music video. The genre of our artist, Joy Mumford, is indie so we intend to create a digipak that shows Joy's individuality. We are using props in our music video that relate to the memories of the boyfriend so to link this with our digipak we will use some of these props on the covers. We would like to have a photo of Joy with her guitar outside the cafe where she sings and this cafe is white which symbolises innocence which could be a theme for our digipak as there is innocence of the girl and the boyfriend was an innocent person who died. Also, the cafe is where Joy performs throughout the music video so this relates and this is where she is comfortable playing. The cafe conveys Joy's image as it is seen as a part of her life because it is where she goes to sing and think. This is also important as this cafe is where the girl in the music video is looking at all of the items and goes back to certain memories of her and her boyfriend. We will have the text of the artist's name and the album name in black at the bottom of the front cover to contrast with the white cafe and make the text stand out. On the back cover we would like to have a plain white background to follow the theme and have a rose on this cover as it is one of the items in our music video and a single rose can portray a lot of feelings and emotions such as memory and romance. We will have the font of the track list in black to contrast the white background and we will have it above the rose as having the rose lower down on the cover can convey loss which is what we want to do. The cd will be white to follow the innocence theme and there will be black text to contrast this white and it will be the artist's name and the album title. The cd will be simple and having the artist's name on the cd will help to promote her more. The inside cover will have a picture of the couple watching the sunset on the hill as this is in the music video so it will relate and also it symbolises romance like the rose does and this is a theme in our music video also. We would like this digipak to convey our themes from the music video and to promote Joy and her music from this.