Music Video Analysis
I have looked at Coldplay and watched a variety of their videos such as:
Every teardrop is a waterfall
Paradise
The scientist
Viva la vida
Shiver
1. What elements does your artist use to identify themselves in their videos?
Coldplay use imagery in their videos to identify themselves, for example, in 'Every teardrop is a waterfall' they use colour and bright paint all over the walls and around them. This portrays the band as creative and unique.
2. What genre are they? How do they compare to other artists from this genre?
The genre is alternative. Their music videos are more creative to other alternative artists that are more simple and have videos of just them performing. However, the creativity in Coldplay's videos is similar to Gotye as his music video 'Somebody that I used to know' is artistic and uses paint on the walls too.
3. How has your artist changed over time? Choose specific videos to analyse and compare.
Their older videos are more about just them performing and don't really have a story in them. Whereas, their more recent videos have a story follow and they are unique to other videos. For example, in the video 'Clocks' it is a series of shots of the band playing their instruments, so it is simple. However, in one of their videos 'Paradise' they have the lead singer dressed up in an elephant costume escaping from his location to to outside world where he feels free and this is his paradise, this is more creative and thought about as there is a narrative that makes the video more interesting.
4. What generic conventions are evident from their videos?
Coldplay's videos have lots of closeups and different shots of the band performing which is a convention of an alternative music video. Also there is a main focus on the narrative of the videos as there are lots of camera shots and changes of locations in the narrative.
5. Has the film style changed over time? If so why do you think it has changed?
Yes I think that they style has changed because I think that Coldplay have tried to become more original and unique compared to other artists of the alternative genre. Also, Coldplay have introduced more narrative in their videos to make them interesting and to promote their video to the public better.
6. What conventional mise-en-scene are used in their music videos?
Their costumes and locations vary in their videos, for example, in 'Paradise' the man is wearing an elephant costume and this is different to other videos so it put the focus and importance on the elephant and the video is recognised by the elephant costume. In 'Every teardrop is a waterfall' the band are in an empty room where they have paint all over the walls in different bright colours, and the walls have painted objects and words to relate to the song lyrics. The location of this video makes it easier to focus on the patterns and objects in the paint as it is a basic location where the walls and floor are in a dark colour that contrasts with the bright paint that stands out from this.
7. How does your artist use camerawork, editing style and effects to create meaning?
In 'Paradise' the camerawork creates meaning to show emotions and the use of long shots convey the elephant's surroundings so that you can see how the elephant is becoming free. In 'Every teardrop is a waterfall' the editing style is fast and effective as it cuts to many different shots of the paint changing and it looks like stop motion editing at the beat of the music and this looks good and links with the lyrics to create the meaning of the song.
8. Does your artist's video's relate to other media texts? Why does your artist do this?
No I don't think the videos relate to other media texts.
Primary Research: Taking Photographs
1. What potential performers have you photographed? Why do you think they would be suitable for your video?
I have chosen these people because they are a band so they would naturally perform and this would make the video look more natural and professional. Also, they wouldn't be camera shy because they are used to the promotion of their own band which is having photos and videos taken of them. They look like casual people as they dress casually like bands do and they all look good together and work well together. They are teenagers and this will help to make the music video appeal to a young audience which is the target audience. I have chosen an all male band because this is similar to the band I researched and I think that this will work better for my video. I also think that the image of this band I have chosen works well with the genre of alternative as they fit the stereotype.
2. What locations have you photographed and why?
I have thought about one of my locations and taken a photo of a park near me as I am looking for a simple and casual background so that you can focus on the band and so that the location is casual like the band's image. From using a simple location, my effects I intend to use will look better and the band and actors will stand out more. The green colour in the park can contrast the colour of the costumes for the people and this will make my video look better. This is a public park and it is always open so I think that it would be a good location for me as I would be able to access it when I wanted to.
Digipak Design Research
Analyse the CD covers/album for your chosen artist and 3 similar artists from the same genre.
Coldplay:
Artist - There aren't any pictures of the band, doesn't say the band name.
Title - The title of the album fills up the cover, it is big and stands out.
Track list - Fills up the whole of the back cover, hard to read as it isn't clear, doesn't stand out well.
Institutional logos - There is one logo but it's very small.
Appropriate iconography - The colours and imagery are similar to the paint in their music video 'Every teardrop is a waterfall'.
Gotye:
Artist - It doesn't have a picture of the artist but it has the name of the artist at the top of the cover, not very big font though.
Title - At the bottom of the cover, not very big font, same font as the artist's name.
Track list - Goes down the centre of the back cover, same font as artist's name and song title, same style as front cover, looks like writing on paper.
Institutional logos - There are some logos but they are small and in the corner.
Appropriate iconography - Simple colours in blocks, similar look to the artist's video 'Somebody that I used to know'.
Fun.:
Artist - No picture of artist or artist's name.
Title - Stands out, is in big letters and bold.
Track list - Simple and stands out, good contrast with background.
Institutional logos - There is one logo at the bottom of the back cover.
Appropriate iconography - It is all simple and this reflects the image of Fun.
Two Door Cinema Club:
Artist - No picture of band, artist's name is big on front cover and stands out.
Title - Small print at the bottom of the page, same style as artist's name.
Track list - Same font as title and artist's name, in the middle of back cover.
Institutional logos - One logo at the bottom of the back cover and is small.
Appropriate iconography - Simple and has a cat on the cover.
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